A TOUR THROUGH
OUR
HISTORY
Mr. José Verdú, the first entrepreneur of our family, he began a journey on horseback that continues 4 generations later.
Hard times. Even in the most difficult situations, new opportunities appear. In the saddest chapter in our history, we decided to do something to bring some color to the dishes.
A time for changes. The new consumers and the emergence of supermarkets and hypermarkets produce changes in the country, and also in our Company.
1886
| The origins of our Company date back to 1886 when Mr. JOSÉ VERDÚ CANTÓ goes on his first journey to the FIELDS OF LA MANCHA TO SELECT FROM AMONG THE CROPS THE BEST BATCHES OF SAFFRON AND MARKET THEM IN SEVERAL countries |
1921
| Mr. José Verdú is succeeded by his sons OLEGARIO AND ANTONIO AND THE COMMERCIAL NAME OF THE COMPANY GOES ON TO BE 'HIJOS DE JOSÉ VERDÚ CANTÓ' |
1923
| Namaste! We establish our first commercial delegation in India to export our saffron to Asia. |
| Balance with which we weighed the saffron in the ‘30s. |
1940
| During the postwar, we began marketing the first food coloring under the brand POTE. This was a cheaper substitute than saffron to give a little life to the dishes. The first 'carteritas' (sachets) were used as currency in the grocery stores. |
| We still have the last bottle of ink that we used in the Company! |
1942
| La Sirena is born, that in the future will become our saffron reference export brand. |
| Balance with which we weighed the saffron in the ‘70s. |
1977
| In 1977 we redesigned La Sirena to adapt it to the demands of the Arab market. Thus Syren is born, our premium brand of saffron for export. |
1960
| We adapted to the great distribution and launched our Pote saffron in new formats. |
1999
| In 1999 the 2 companies forming the group join to form Verdú Cantó Saffron Spain, name under which we continue to work today. |
| 'Toque' is born for a public with new consumption habits. Grinders to give a special touch to the dishes ... and to life! More Information |
| We launched 'Zafferania' thinking about the specialized cooks and the most demanding public. More Information |
| 'Syren Limited Edition' is the selection of our best saffron, reserved for Royal families and the best chefs in the world. More Information |
| The known and experienced chef María San José Román (Monastrell Restaurant) joins us to give shape to an exciting adventure: claim saffron as an exceptional ingredient, to develop and create the most creative haute cuisine recipes together. More Information |
| Botanicals for Mixology: We are the first brand that sells botanicals (because we believe that a special touch can also be given to the drinks). More Information |
| Pepe Orts is the prestigious mixologist known for investigating different botanicals and their use in cocktails. If anyone knows how to give a special touch to the drinks it is certainly him. That is why we have signed with him to be the brand ambassador of 'Toque' for mixology. More Information |
| Toque Store: We opened our online store to facilitate the access to our products to the whole world. Open Toquestore |
| A new generation of descendants of the founder assumes management responsibilities and begins a process of modernization and business expansion |
